http://ow.ly/1BRtf
The key to a successful elevator pitch. It's not about all the details; it's about simplicity. That's the advice offered by Steve Blank in a recent blog post. "[A]nyone can make a complicated idea sound complicated," he writes. "The art is making it sound simple, compelling and inevitable." Blank goes on to suggest explaining how the world will be a different place as a result of your product or service. Group gift-buying site eDivvy gives it a shot with an elevator pitch from our March issue.
http://www.inc.com/magazine/20100301/elevator-pitch-edivvy.html#
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