so many of us work hard to grow our products, company or services brand but think so little on their own brand. Who am I, What value do I bring, Who is my audience, Why does someone do business with me? These are all great questions to constantly be asking oneself as we define who we are. As a biz exec, father, wife, etc - we all have a 'brand'- WHATS YOURS?
I am working hard on mine! Let me know your thoughts!
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